First things first, if you want to make your first million, you need to make your first hundred. You just can’t make a million bucks if you do not know how to make your first hundred, or even your first dollar online, for that matter. You want to run? Learn how to walk first.

Focus on your first couple of dollars, online. Once you’ve made the a few bucks, then focus on making your first hundred. Then your first thousand, so on and so forth. Until, BLAM! Before you know it, you’re sitting on a million bucks.

You read all those websites and books claiming they made thousands of dollars in one day, week, or month. That reads like eye candy, but it didn’t happen overnight my friend. It won’t. It took a lot of preparation to get to where I am today.

What’s Your Passion? 

I almost always hear someone ask, “How do I start an online business? What should I sell online and what products should I sell?” I always recommend that before you start, you need to determine your niche. Your niche is a topic about which you are, or can be passionate about.

Simply, if you don’t love what you do, it’s almost a sure bet that you won’t prosper as much as when you follow your heart and do what you love to do. A typical mistake made by internet newbies is to try and market a product they know nothing about to a group of people they also know nothing about.

Those lacking in experience cannot make honest recommendations, and it shows in low sales and poor conversion rates. There is an old saying, “Do what you love and the money will follow,” which seems to hold true on the internet.

Choosing a Money-Making Niche

One of the biggest secrets that makes this whole thing come together is carefully choosing a niche market. But almost every marketer on the internet is fixated on selling a broad product with wide public appeal. And that’s why 98% of all internet marketers are failing at what they’re doing. There’s a famous saying that all great marketers fully know and understand and it goes like this: “When you try to sell everything to everybody, you end up selling nothing to nobody.” Another one goes like this: “When everyone’s your market then no one’s your market.”

Why is this? Well, the simple answer is that it costs a lot more money to advertise to that broad audience we call the masses, than it does to advertise to a small niche market. Yes, you get a much better deal on advertising when you sell to a niche market.

The most common method people use to decide which niche market to get involved in is to simply ask yourself what your hobbies are? Or ask yourself what is of most interest to you in life? What fascinates you? This is often a niche market that you already know and understand. You may even be an expert on a niche market that you didn’t realize was a niche. Are you? Think about the things you spend your spare time with.

The best thing about dealing with niche markets is the fact that they’re so easy to manage. What I mean is that instead of trying to reach 300 million people that mostly don’t care about your product, niches allow you to focus on around 20,000 prospects at a time. For instance, in a spy software business, there’s only about 25,000 people that are subscribers to spy magazines. This means instead of trying to get lucky advertising to 300,000 people, I can now go directly to the 25,000 people that are most likely to become my customers. Kind of like shooting fish in a barrel when you think about it.

The 3% Who Succeed

Every day, thousands of people think about starting their own internet business. Some want to break away from the daily drudgery of working for someone else. Some need to supplement their main income. Some feel they are ready to expand their services beyond their circle of contacts. Still others…the list of personal reasons could go on and on.

But here’s the catch… Everyday, most of these people do nothing but dream.

According to internet guru Ken Envoy, “The key to success on the Net for the small business owner is to master an in-demand niche.” With a niche-focused business, your competition will be lower and it will be easier for targeted, interested visitors to find your website.

In the offline world, traffic is relatively easy to achieve - it’s all about “location, location, location.” However, in the online world, no one just happens to walk past, see your product or service and enter. Surfers on the net are not looking for you or your business. People search for information, for solutions. After all, if they knew you existed, they would not be searching. They would already be customers. Online, you must generate your own traffic to be successful. Your main task well before you make your first sale or contract to a customer, is to provide the information that people are searching for, in a way that the search engines like.

The secret of the 3% of small business owners who succeed on the net focus on…

“Information, information, information…”

By building a theme based content site, you will be growing your clientele from the ground up. Owning your traffic is essential to your longevity on the net because if you don’t own your traffic, you don’t own your business.

So, how did I build a website that made me Thousands? It all boiled down to this do-able system…

1. Develop a valuable product or service — your own creation or someone else’s

2. Develop your own site in the niche that you know and love.

3. Fill that site with high-value content.

4. Use that content to attract your own niche-target traffic.

5. Build trust and credibility with all your visitors.

6. Use content that “presells” your targeted visitors. Then…

7. Convert “presold”, willing-to-buy traffic into sales.

8. Diversify your revenue plan to include other monetization options

The process is simple and straightforward and easy once you shift your thinking to: Information first, income generation second.

You have to succeed at ALL steps. And the good news is that anyone can succeed if they combine motivation, the right process, and proper tools.

Do you want to learn the exact money-making secrets of the biggest Internet marketers online today? Find out how at Pajamas Marketing and start creating your very own cash empires.

Everything you need to know to begin making a living online can be found at Pajamas Marketing