The effective battle cry for service-oriented establishments is “Fast and Convenience.” This is a guarantee that needs of the customer are met regardless of the situation. Whether it is food delivery during the wee hours of the morning, courier service through a hellish traffic, or an overnight laundry service, a service oriented establishment ensures customer satisfaction because of a fast and no frills service.

The introduction of Automated Teller Machines (ATMs) has revolutionized the banking industry transforming it from a cold and lifeless establishment into a hip customer-friendly technological savvy industry. It makes bank transactions easy and convenient. As a result, it eliminated the need to go to a bank for simple transactions like deposit or withdrawal. A person with an ATM account can withdraw money any time and from anywhere. Now he can even go around without bringing lot of cash. The ATM service also makes him confident that that he can get money for his needs even at mall or near the restaurant where he will dine in.

Finding an ATM location now remains the last hurdle to total convenience. ATM booths should be visible and easily seen. It should attract attention especially in a crowded place like a shopping mall where there are several visually appealing signboards. One effective way to direct customer attention to ATM booths is to place an attractive signage. A bright and colorful one can easily attract attention. This can be achieved by using Neon Lights. These emit bright and colorful lights which can be seen even at a distance at any time of day. It can also be seen even during bad weather condition when visibility is poor.